BIASHARA TV PROFILE
Target market and editorial
Biashara TV, the pioneer digital business television in Kenya went on air in May 2017. Currently, it is available on Signet, besides being streamed on social media platforms like You Tube and Facebook.
It has a dedicated team of journalists who gather and report local and global business news objectively. It is aired while still fresh. In addition, this team develops incisive, informative and educative documentaries on entrepreneurship and agribusiness among other areas in business.
Through its informative and educative programmes, the television’s objective is to hone the skills of its viewers by airing successful cases of entrepreneurs and critically analyzing their road map to the top. In addition, it is strong in the coverage of the financial sector and to that end, it works closely with microfinance banks and institutions, commercial and investment banks, insurance companies as well as asset management firms. It is also keen on promoting food security in the country, besides making farming appealing to the youth, and hence its wide coverage of the agricultural sector.
Moreover, Biashara TV airs comprehensive news and documentaries on higher learning and tertiary institutions, manufacturers of various products in the country ( both corporate and SMEs), companies offering ICT products and services, state corporations, various ministries in the government, non-governmental organizations ( NGOs), the hospitality industry among other key areas.
With Biashara TV, there are no dull moments as in addition to business, the programme lineup is enriched with entertainment for instance movies, different genres of music, business comedies (drama) , as well children’s programmes. Of vital importance, the programmes above are carefully selected and produced to ensure that they are suitable for general viewing.
The television’s viewership comprises a socio-economic category that is well endowed in entrepreneurial and management skills. It also has financial resources or the potential to accumulate the same. Of critical importance, this is a dynamic and ambitious group seeking opportunities to excel in either business or formal employment. The viewership is mainly in the youthful age bracket which comprises the biggest segment of our population.
Against this background, organizations (both private and public) offering products and services to the said category of viewers shall derive immense value by advertising with us.